Unveiled on February 28th
at the Chamber of Commerce
's 77th Annual Awards Gala, the video is entitled 'Our Connected Community' and introduces viewers to local organizations and to businesses.
Chamber Executive Director Christine Petkau commented at the premier 'by now we have all heard the statistic that shopping from a local business leave $68 out of every $100 to recirculate in the local economy. In January, we decided to put some faces behind that number. We wanted to ask "What is the real local impact of keeping our dollars in Summerland? Who are the people and organizations that benefit when we buy goods and services from Summerland businesses?'
Chamber President, Arlene Fenrich, said 'for residents who currently do a lot of shopping outside the community, we want to encourage them to move some of their buying to a Summerland business. Even 10% can make a significant difference in the community. And for those who do most of their shopping locally, thank you. As this video shows, it makes a huge difference in the lives of real people.'
The video, narrated by former Miss Summerland, Maddy Campbell, was created by ET2media
and cost shared with the District of Summerland.